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Undergraduate in Gestão e Administração Bancária (Pós-Laboral)

Entrepreneurship

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Publication in the Diário da República: Bolonha 2008/09 [DR. 20757/2008 07.08.2008]

6 ECTS; 2º Ano, 2º Semestre, 75,0 TP

Lecturer

Prerequisites
Basic concepts of management.

Objectives
The aim of the course is to encourage the entrepreneurial spirit of the students, providing them with a generic view on the phenomenon of entrepreneurship and its determinants, providing them with the main concepts, models and tools for creating and managing new businesses (start-ups).

Program
I - INTRODUCTION TO ENTREPRENEURSHIP
II - THE ENTREPRENEUR
III - THE PROCESS OF INNOVATION AND IDENTIFICATION OF OPPORTUNITIES.
IV - THE BUSINESS PLAN.
V - STRATEGY ANALYSIS AND FORMULATION
VI - THE MARKETING PLAN OF THE NEW BUSINESS
VII - HUMAN RESOURCES MANAGEMENT
VIII - LEGAL FORMS
IX - FINANCING
X - ECONOMIC AND FINANCIAL ANALYSIS
XI - INVESTMENT PROJECT ANALYSIS

Evaluation Methodology
- 1 Written Test
- Group Project
- Participation assessment

Students with a grade
below 10/20 will have to take a summative examination.

Bibliography
- Santos, J. e Ferreira, M. (2008). Ser Empreendedor ? Pensar Criar e Moldar a Nova Empresa. (Vol. 1). Lisboa: Edições Sílabo
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Nogócios. Lisboa: D. Quixote

Teaching Method
Lectures supported by case study analysis. The students will develop Business Plans with the lecturer's guidance and support.

Software used in class
Excel

 

 

 


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