Publication in the Diário da República: Bolonha 2008/09 [DR. 20757/2008 07.08.2008]
5 ECTS; 2º Ano, 2º Semestre, 30,0 T + 30,0 P
The students should understand the strategy dynamics in terms of analysis, formulation and implementation in the banking sector as well as in other sectors and view strategy as a decisive factor for the success of organisations.
1 - Strategic Thinking
2 - Analysis of the context in which organisations operate
3 - Internal diagnosis of an organisation
4 - Mission, Objectives and Strategy
5 - Products - Markets
6 - Vertical Integration
7 - Internationalization
8 - Diversification
9 - Business Development
10 - Organizational Structure
11 - Management policy
12 - Strategy in Portugal
Practical work with oral discussion.
- Freire, A. (1997). Estratégia - Sucesso em Portugal. Lisboa: Verbo
Lectures supported by case study analysis.
Software used in class