Tourism, as an economic activity, is at a turning point and is being restructured. A fact that leads us to the urgency of new solutions and strategies that promote its operation and, mainly, its sustainability.
Thus, skills in online presence, interactions, mobile devices, digital platforms, in other words, connections to the world wide web become mandatory to acquire the required tools by digital marketing strategies.
Therefore, this Post-graduation offers a range of Curricular Units focused on spreading innovations and strategies that take place in the Tourism sector, in order to adapt to a new conjuncture. Furthermore, it is based on a pedagogical model that fosters the acquisition and construction of transdisciplinary knowledge, a principle that guides, as a matter of fact, the Final Project.
Train professionals related to the tourism activity, especially regarding the analysis of markets in adverse contexts; Explore the relationship between the concepts of sustainability and resilience, as well as its relevance in the context of tourism; Develop the practice of processes involving culture, digital marketing and online presence; Explain concepts and methods associated with Social Media for tourism as well as content production and marketing.
João Pedro Tomaz SimõesGabinete: B188
Tourism and Sustainability;
Tourism Places Management;
Communication and Digital Marketing;
Innovation and Tourism Markets;
Analytics and Intelligence in Tourism;
Digital Platforms and Strategies for Tourism;
» The Postgraduate Program is designed to run during the following periods:
Thursday: 6:30pm - 8:00pm // 8:30pm - 10:00pm
Friday: 6:30pm - 8:00pm // 8:30pm - 10:00pm
Saturday: 09:00h - 13:00h
» Schedule of operation:
»Tuition Fee: 450 euros
» Admission Fees: 60 euros
Schedule and Functioning
- Start of classes - 6th February 2023
- End of course - 25 July 2023
Course Director: João Tomaz Simões
Commercial assistant in tourism companies;