Publication in the Diário da República: Plano 4 - 2010/2011
5 ECTS; 3º Ano, 2º Semestre, 30,0 TP + 30,0 TC , Cód. 925069.
(1) Docente Responsável
(2) Docente que lecciona
Students must have computer equipment, portable with internet access. Office 365 or Office, Google Chrome installed and multimedia capabilities.
Provide the students with the knowledge, tools and practices necessary for the elaboration of a Digital Marketing Plan, giving them the skills to produce this plan and put the learned knowledge into action.
Introduction to Marketing
"Analog Marketing" and "Digital Marketing"
Analogical (TV, Media, Public Relations)
(Sites, Newsletter, Search Engines, Social Networks, Apps, Gaming)
Brand building process Brand "eBranding"
Digital Customer Journey
Digital Marketing Plan
Review and Return
Company / Product / Service to Work / Rationale in Pitch
Marketing Plan in Action
Participation and performance evaluation in the analysis of the various practical cases provided during the classes (25%), Final Work - Presentation and Discussion (75%).
Written Test (100%)
Presential - Transmission of Theoretical and Practical Knowledge, case study analyzes, oral and written presentations.
Software used in class
Office 365 or Office, Internet BroswerStudents must have computer equipment, portable with internet access.