Objectives

The Postgraduate Programme in Tourism and Digital Marketing aims to:

• Develop skills in the design, management and evaluation of tourism products and services, aligning supply with the dynamics of demand.
• Understand and apply the fundamentals of marketing and management to tourism organisations, including their digital dimension.
• Critically analyse the relationship between heritage and tourism, considering impacts, safeguarding and the distribution of benefits across territories.
• Apply the principles of design and curation to the conception of tourism experiences, from concept to implementation.
• Use digital platforms in the promotion, commercialisation and management of the online presence of destinations and tourism organisations.
• Integrate the knowledge acquired in an applied final project, transdisciplinary in nature and addressing a concrete problem in the sector.

Professional Goals

Graduates of the Postgraduate Programme in Tourism and Digital Marketing will be qualified to work in different areas of the sector, namely:

• Tourism officer in public or private organisations;
• Marketing assistant in tourism companies and organisations;
• Commercial assistant in tourism organisations;
• Contributor to territorial valorisation and destination promotion projects;
• Manager of digital content and online presence for tourism brands;
• Specialist support in the development of tourism products and experiences.

Info to candidates

Applications for the 2nd edition have been reopened and run until 2 October 2026.

Publication of the list of admitted candidates: 5 October 2026.
Enrolment: 5 to 7 October 2026.

Classes began in September 2026. Students admitted in this phase will be given access to the materials from the sessions already held.

 

Contacts