Publication in the Diário da República: Despacho nº 3359/2013 - 01/03/2013
6 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 4,0 OT , Cód. 964411.
Lecturer
- Maria João Bom Mendes dos Santos (2)
- Vitor Dinis Carita de Jesus (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
1 Master basic visual syntax
2 Acquire a comprehensive graphical visual literacy
3 Select, class and manipulate typographic elements of a graphic project
4 Bring image and text together
5 Design symbols
6 Develop corporate identity projects
Program
1 Introduction to graphic design: syntax and visual literacy
2 Composition
3 Shape, line, contour and filling, shape and background, texture, color
4 Choosing the right typeface
5 Characters, words, sentences, text
6 Text and Image
7 Iconic symbols
8 Corporate Identity
Evaluation Methodology
Continuous assessment based on the eight practical exercises requested throughout the semester. The delivery dates are duly explained in each of the eight statements presented in the class, and the exercises can only be delivered within those dates, unless there is a justification that would prevent it. The final classification results from the weighting of the evaluation of the practical exercises: the two exercises have the weight of one (each), exercises three, four and five have the weight of two (each) in the final grade; and exercises six, seven and eight weigh four (each) in the final grade. The student does not need an exam with a minimum grade of 10 points.
Students are admitted to the exam if they have attended more than 2/3 of the classes and have completed at least five of the exercises proposed during the period of attendance. The final classification results from the weighting of the evaluation of the practical work. The exam and the appeal are each worth 100% of the final grade.
The exam can be carried out remotely using the moodle and Teams platforms.
Bibliography
- Philips, J. e Lupton, E. (2008). Graphic Design: The New Basics. USA: Princeton Architectural Press
- Wilde, R. e Wilde, J. (2000). Visual Literacy: A Conceptual Approach to Graphic Problem Solving. USA: Watson-Guptill Publications Inc
- Willberg, H. (2003). Primeros Auxilios en Tipografia. Espanha: Editorial Gustavo Gili
- Wong, W. (2004). Diseño Grafico Digital. Espanha: Editorial Gustavo Gili
Teaching Method
Classes taught by videoconference in moodle and Teams.
1 Theoretical introduction to practical exercises
2 Pratical exercises
3 Project monitoring
4 Result analysis
Software used in class
Adobe Illustrator; Adobe InDesign; Adobe Photoshop
