8 ECTS; 1º Ano, Anual, 24,0 T + 12,0 PL + 12,0 TP + 8,0 S + 32,0 OT + 10,0 O , Cód. 20153.
Lecturer
- Célio Gonçalo Cardoso Marques (2)
- Jorge Manuel Marques Simões (2)
- Olinda Maria dos Santos Sequeira (2)
- Inês Pereira de Almeida de Bettencourt da Câmara (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Understand social media related concepts
Understand the significance of data mining in the practice of business intelligence
Understand the methodologies and tools used for managing the commercial network
Program
a) Internationalisation: Reaching New Markets
b) Relational Marketing
c) Customer Relationship Management (CRM)
d) Digital Marketing
e) Global Marketing and Sales Network Management
f) Digital Business and Innovation Process
g) Markets as Sources for Innovative Ideas
Evaluation Methodology
Bibliography
Teaching Method
Software used in class
CRM
