Publication in the Diário da República: RCC 21/12/2010 [DR.4928/2011 21.03.2011]
5 ECTS; 3º Ano, 1º Semestre, 60,0 TP + 15,0 S + 15,0 OT , Cód. 964032.
Lecturer
- Maria de Fátima Rodrigues Pedro (2)
- Francisco Paulo Vilhena Antunes Bernardino Carvalho (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
By the end of the course, students should have acquired the necessary skills to conduct the whole market survey process from definition,questionnaire design, information gathering and processing.
Program
I Complements in Data Analysis. II Introduction to Market Research.
III Data gathering, Preparation, Analysis and Presentation.
Evaluation Methodology
Continuous assessment: 1 written test (theoretical+practical; each part worth 50%)
Final assessment: 1 examination theoretical+practical; each part worth 50%)
A minimum average mark of 10/20 exempts students from final examination.
Bibliography
- Burns, A. e Bush, R. (2003). Marketing research, online research applications. USA: Prentice Hall
- Malhotra, N. (2009). Marketing Research, an applied approach. USA: Prentice Hall
Teaching Method
Exhibition on the development of theoretical concepts in marketing and statistical area classes. Practical classes in computer environment for the development of the concepts.
Software used in class
IBM-SPSS
