6 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 TP , Cód. 36416.
Lecturer
- Manuel Machado Reis Ferreira
Prerequisites
Not applicable.
Objectives
At the end of the course students will be able to solve problems related with the development of a tourism project, be familiar with the procedures associated with the development of a tourism project and be able to create and communicate a viable business plan.
Program
1. From the idea to business
2. From business to business plan
3. Business strategy
4. Product/service design
5. Strategic analysis and diagnosis
6. Markets and positioning
7. The investment plan
8. The operation plan
9. Economic-financial study
10. Draw up and communicate a business plan.
Evaluation Methodology
Project work (75%)
Oral presentation of the Project work (25%)
Bibliography
Teaching Method
Lectures including simulation of real businesses.
Software used in class
