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Cultural Tourism Product Development

Ano Letivo: 2013/14


Provide a solid scientific, technological and social learning, supported by a programme and courses that includes contact with real situations and laboratories experiences. This cycle of studies is based on the development of a diverse set of skills and competencies that permits excellent career opportunities and pursue postgraduate studies.



This course of study includes:

· A master's program organised into modules corresponding to 70 ECTS credits;

· An original project or a professional internship including final report corresponding to 50 ECTS credits.

This master's degree was designed so as to develop competencies in the following technical-scientific areas: Tourist Products Management (6 compulsory ECTS credits); Marketing Planning (6 compulsory ECTS); Local Cultural Heritage Management (6 compulsory ECTS); Methods of Interpretation of Artworks (6 compulsory ECTS); Local and Regional Archaeology and Heritage I (6 compulsory ECTS).


Course coordinator

Luís Manuel Mota dos Santos Figueira

Luís Manuel Mota dos Santos Figueira

Gabinete: B187
t.: +351 249 328 274
ext.: 6177
endereço de e-mail

Erasmus coordinator

Hermínia Maria Pimenta Ferreira Sol

Hermínia Maria Pimenta Ferreira Sol

Gabinete: B180
t.: + 351 249 328100
ext.: 7221
endereço de e-mail

Administrative Support Staff

Isabel Maria Lopes Pereira

Isabel Maria Lopes Pereira

Gabinete: B 115
t.: 249 328 290
ext.: 3108
endereço de e-mail
Ano Letivo: 2013/14

Professional Goals

Holders of the master's degrees in Development of Tourist and Cultural Products are prepared to perform as:

Product managers in tourism;

Specialist technician in tourism marketing planning;

Middle managers with local government bodies in the sphere of tourism management;

Programmers of cultural events;

Researchers in cultural tourism;

Businessmen in the tourism sector;

Museum advisers;

Freelance worker in editorial design applied to tourism;

Among others.

Locais de funcionamento


Ano Letivo: 2013/14