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Bachelor's Degree in Gestão de Comércio e Serviços

Ano Letivo: 2013/14


Provide a solid scientific, technological and social learning, supported by a programme and courses that includes contact with real situations and laboratories experiences. This cycle of studies is based on the development of a diverse set of skills and competencies that permits excellent career opportunities and pursue postgraduate studies.


Ano Letivo: 2013/14

Publication in the Diário da República: Adequação/Bolonha 2007/2008

Plano curricular
UC Area ECTS Lecturer
Obg. Opt.
1º Semestre
Business Organisation and AdministrationGestão 4
Fundamentals of LawDireito 5
General AccountingContabilidade 6
Information TechnologiesTecnologias da Informação e Comunicação 5
MacroeconomicsEconomia 5
MathematicsMatemática 5
2º Semestre
Corporate LawDireito 5
EnglishLínguas 5
Introduction to MarketingMarketing 5
MicroeconomicsEconomia 5
Organisational BehaviourRecursos Humanos 5
StatisticsMatemática 5


Plano curricular
UCArea ECTS Lecturer
Obr. Opt.
1º Semestre
Budget Management and Control SystemsContabilidade 5
Business Contracts and Consumer ProtectionDireito 5
Consumer BahaviourMarketing 5
Financial CalculusFinanceira 5
Stock ManagementGestão 5
Strategic MarketingMarketing 5
2º Semestre
Advanced EnglishLínguas 4
Corporate Communication and NegotiationMarketing 5
FrenchLínguas 4
GermanLínguas 4
Human Resources ManagementRecursos Humanos 5
International Economic RelationsEconomia 5
Market Strategy and DevelopmentMarketing 6
Sales Promotion and MerchandisingMarketing 5


Plano curricular
UCArea ECTS Lecturer
Obr. Opt.
1º Semestre
BrandingMarketing 4
Distribution MarketingMarketing 5
Market Research and AnalysisMarketing 6
Project AnalysisGestão 5
Prospective Analysis and PlanningEconomia 5
Relationship Marketing and E-CommerceMarketing 5
2º Semestre
Applied Business ProjectGestão 6
Business InternationalisationMarketing 6
Commerce and ServicesMarketing 6
Family Business Management Gestão 3
Quality ManagementGestão 4
Service MarketingMarketing 5
Ano Letivo: 2013/14