Publication in the Diário da República: Bolonha 2008/09 [DR. 20757/2008 07.08.2008]
5 ECTS; 2º Ano, 2º Semestre, 30,0 T + 30,0 P , Cód. 992519.
Lecturer
- Bruno Miguel da Silva Valada (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
The students should understand the strategy dynamics in terms of analysis, formulation and implementation in the banking sector as well as in other sectors and view strategy as a decisive factor for the success of organisations.
Program
1 - Strategic Thinking
2 - Analysis of the context in which organisations operate
3 - Internal diagnosis of an organisation
4 - Mission, Objectives and Strategy
5 - Products - Markets
6 - Vertical Integration
7 - Internationalization
8 - Diversification
9 - Business Development
10 - Organizational Structure
11 - Management policy
12 - Strategy in Portugal
Evaluation Methodology
Continuous Assessment: 2 tests (50% each).
Minimum passing mark: 10/20
Final assessment: exam (regular, suppplementary and for Working-Student).
Minimum passing mark: 10/20
Bibliography
- Freire, A. (1997). Estratégia - Sucesso em Portugal. Lisboa: Verbo
Teaching Method
Lectures supported by case study analysis.
Software used in class
