Publication in the Diário da República: Despacho nº 3359/2013 - 01/03/2013
6 ECTS; 3º Ano, 1º Semestre, 60,0 TP + 4,0 OT , Cód. 964426.
Lecturer
- Maria João Bom Mendes dos Santos (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Basics of project, design and graphic practices. Ability to interpret
a graphic project briefing.
Objectives
The students will be encouraged to assume a critical attitude about their own work and develop their own thinking about
communication and advertising projects so that their work is wellinformed and appropriate.
Program
1. variety of approaches to the study of typeface design;
2. Structured and analytical approaches to graphic design;
3. Making effective and substantial image judgements;
4. Pedagogical and human factores aspects of graphic design;
5. Graphic design projects
Evaluation Methodology
Two intermediate tests in previously established dates and a final
test. Assessment considers assiduity and class involvement.
Bibliography
- Aicher, O. (1967). Sistemas de signos en la comunicaçión visual. Barcelona: Editorial Gustavo Gili
- Frutiger, A. (2001). En torno de la tipografia. Barcelona: Editorial Gustavo Gili
- Frutiger, A. (2001). En torno de la tipografia. Barcelona: Editorial Gustavo Gili
- Gray, N. (1986). A history of lettering. Oxford: Phaidon Oxford
Teaching Method
Presentation of course content and research methodologies with
the help of varied audiovisual resources.
Software used in class
Adobe Illustrator.
