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TeSP - Gestão Comercial e Vendas

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Publication in the Diário da República: Aviso nº 2367/2016 - 25/02/2016

4 ECTS; 2º Ano, 1º Semestre, 15,0 T + 45,0 PL

Lecturer
- Sílvio Manuel Valente da Silva

Prerequisites

Objectives

Program

Evaluation Methodology

Bibliography
- R. Leenders, M. e A. Mauffette-Leenders, L. e A. Erskine, J. (2001). Writing Cases. (Vol. 1). Canada: Yvey Publishing
- E. Hoskisson, R. e Duane Ireland, R. e A. Hitt, M. (2007). Strategic Management. (Vol. 1). USA: Thomson South-Western,
- Rog Debra, J. e Bickman, L. (2009). Handbook of Applied Social Researsh Methods. (Vol. 1). USA: Sage Publications, Inc.
- , . e C.Lundberg, C. e Enz, C. (1993). A Framework for Student Case Preparation.Case Research, 13, pp. 133-144.

Teaching Method

Software used in class

 

 

 


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