Publication in the Diário da República: Despacho nº 3393/2016 - 04/03/2016
5 ECTS; 3º Ano, 1º Semestre, 60,0 TP , Cód. 9152326.
Lecturer
- João Pedro Fernandes Bonniz (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
Not applicable
Objectives
The general objectives of the "Entrepreneurship and Innovation" course unit are structured around the development of theoretical knowledge, practical skills, and a strategic attitude.
The course unit aims to empower students to:
- Understand the evolution and impact of entrepreneurship: Analyze the entrepreneurial phenomenon from historical, economic, and social perspectives, recognizing the contributions of key theorists and the relevance of the entrepreneur in economic growth, innovation, and global competitiveness.
- Develop entrepreneurial profiles and competencies: Promote self-awareness and the development of competencies aligned with benchmarks, emphasizing creativity, leadership, risk/uncertainty management, resilience, and decision-making based on ethical, social, and sustainability principles.
- Differentiate and classify the various types of entrepreneurship: Identify and analyze the specificities of entrepreneurship in diverse contexts and motivations from intrapreneurship to social, technological, digital, sustainable, female, youth, and regional/international entrepreneurship.
- Mastering innovation techniques and opportunity identification: Applying creativity and innovation methodologies and tools (such as Design Thinking) to detect market needs, evaluate business opportunities, and transform trends/megatrends into differentiating value propositions.
- Mapping and integrating entrepreneurship ecosystems: Understanding the dynamics of innovation ecosystems at the national and European levels, recognizing the role of universities, incubators, accelerators, technology parks, and supporting public policies.
- Exploring the intersection between technology, sustainability, and new business models: Assessing the impact of emerging technologies (AI, digitalization, Industry 5.0) and sustainability demands (Circular Economy, ESG, SDGs) on the transformation of traditional business models.
- Identifying sectoral business opportunities: Recognizing and adapting innovation and entrepreneurship strategies to specific sectors of activity, such as industry, services, tourism, health, creative industries, and the agri-food sector. - Critically analyze practical success stories: Extract conceptual and strategic lessons from the study of real national and international cases, analyzing critical success factors, growth strategies, leadership, and internationalization.
- Foster an entrepreneurial mindset for life and career: Empower students with an aptitude for collaborative and creative problem-solving, effective communication of ideas (pitching), and challenge-oriented learning, positioning entrepreneurship as a transversal competence for their professional and personal journey.
Summary of Student Exit Profile:
-> Upon completing this course, the student will be able to transform ideas into value, whether through the creation of new companies (startups), the promotion of innovation processes within existing organizations (intrapreneurship), or the impact on social and sustainable initiatives.
Program
Chapter I Fundamentals and Evolution of Entrepreneurship
Chapter II The Entrepreneur and Entrepreneurial Skills
Chapter III Typologies and Forms of Entrepreneurship
Chapter IV Creativity, Innovation, and Opportunity Identification
Chapter V Entrepreneurship and Innovation Ecosystems
Chapter VI Entrepreneurship, Technology, and Digital Transformation
Chapter VII Entrepreneurial Opportunities in Different Sectors of Activity
Chapter VIII Entrepreneurship Case Studies (national and international)
Chapter IX Contemporary Challenges of Entrepreneurship
Chapter X Developing an Entrepreneurial Mindset
Evaluation Methodology
A variety of teaching methodologies will be used to enhance learning:
- Expository methods for presenting theoretical frameworks (ME1);
- Participatory methods with the analysis and discussion of examples and case studies (ME2);
- Active methods with group work (ME3);
- Self-study related to the student's autonomous work (ME4).
The assessment will include two elements:
- Group work (50%) covering Chapter VII Entrepreneurial Opportunities in Different Sectors of Activity
- Individual Written Test (50%)
Students who do not obtain a final grade of 10 (ten) points, arithmetic mean, will be admitted for an Examination. The Examination will consist of the preparation of an individual written test.
Bibliography
- Drucker, P. (2014). Innovation and Entrepreneurship. Nova Iorque (EUA): Routledge
- Hisrich, P. (2023). Entrepreneurship. Nova Iorque (EUA): McGraw-Hill
- Kuratko, D. (2023). Entrepreneurship: Theory, Process and Practice . Boston (Massachusetts, EUA): Cengage Learning
- Neck, Neck, Murray, H. (2021). Entrepreneurship: The Practice and Mindset. Thousand Oaks (Califórnia, EUA): SAGE Publications
Teaching Method
The course is taught using theoretical and practical classes, in which the core material is presented and discussed.
The students' group work is also presented and discussed.
Software used in class
NA
