Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022
4 ECTS; 1º Ano, 1º Semestre, 28,0 PL + 14,0 TP + 14,0 OT , Cód. 60592.
Lecturer
- Marta Margarida Santos Dionísio (1)(2)
(1) Lead Professor
(2) Teaching Professor
Prerequisites
NA
Objectives
Students should be able to:
- recognize and appropriately apply the specific vocabulary in the area of digital marketing;
- apply a set of linguistic and sociocultural skills in specific communicative situations;
- use interpretation and textual production skills correctly in accordance with structural and grammatical rules;
- communicate fluently and reproduce real context situations.
Program
A. Thematic Contents
1. The World of Work
1.1 Curriculum Vitae
1.2 Motivation Letter
1.3 Job Interviews
2. Marketing Mix
2.1 The 4 Ps
2.2 The 4 Cs, As and Os
3. SWOT Analysis
3.1. Marketing Strategy and the Marketing Plan
4. Marketing Ethics
4.1 Social Marketing
4.2 Corporate Social Responsibility
5. Branding and Merchandising
5.1 Brand Management and Brand Strategy
5.2 Brand Values
5.3 Promotional Merchandise
6. Online Shopping and the Internet
6.1 The Sales Process
6.2 Images and Graphic Design
6.3 Web Design
B - Grammar Contents
1. Articles and Determiners
2. Adjectives and Adverbs
3. Prepositions
4. Verb Tenses
5. Conditionals
Evaluation Methodology
* Continuous assessment (covers all students except those covered by other legal statutes.)
A written test (50%)
A written assignment with oral presentation (30%);
Continuous assessment: participation in classes in the written and oral components/practical work carried out in the classroom context (20%).
All evaluation objects are mandatory. In the absence of any of them, the student is automatically admitted to the exam.
* Working Students:
A written test - minimum grade 8 values - (70%)
A written assignment with oral presentation (30%)
* Exams
A written test - minimum grade 8 values - (70%)
A written assignment with oral presentation - (30%)
Students are approved if they obtain a higher classification above 10, according to the weights assigned to all assessment objects.
Bibliography
- Chaffey, D. e Ellis-Chadwick, F. e Abed-Rabbo, M. (2025). Digital Marketing. London: Pearson
- Maulidiyah, F. e Suharto, R. e Maulana, A. (2024). English for Marketing Basics. Malang: Polinema Press
- Murphy, R. (2019). English Grammar in Use. Cambridge: Cambridge University Press
- Robinson, N. (2010). Cambridge English for Marketing. Cambridge: Cambridge University Press
Teaching Method
Student-centered communicative methodology, using authentic documents and developing communicative skills close to the professional context through reading, listening, speaking and written production activities.
Software used in class
NA
