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Business Management Principles and Techniques

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Publication in the Diário da República: Despacho n.º 4719/2022 de 21/04/2022

6 ECTS; 1º Ano, 2º Semestre, 56,0 TP + 14,0 OT , Cód. 605913.

Lecturer
- Anabela da Cruz Pereira (2)
- Sílvio Manuel Valente da Silva (1)(2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
At the end of the curricular unit, the student will be able to:
i) understand all the basic concepts for a management course, as well as understand the
several concepts that encompass the general concept of Management.
ii) Promote and develop policies that support productive activities, entrepreneurship,
Creativity and innovation, and encourage the formalization and growth of micro, small and
medium-sized companies (SDG 8 - Work and Economic Growth).
iii) Adopt sustainable practices and integrate information on sustainability (SDG 12:
Sustainable Production and Consumption) and strengthen scientific research, improving
technological capabilities encouraging innovation (SDG 9: Innovation and Infrastructure).

Program
1. What is an organization
1.1. The historical evolution of organization theory
1.2. Company? a particular case of organization
1.3. The Company versus the environment
1.4. The company structure
1.5. Types of organization
2. Management by objectives
2.1. Origins
2.2. Characteristics
2.3. Goal setting
2.4. Strategic planning and tactical planning
2.5. APO cycle
2.6. Critical appraisal of APO
3. The production function
3.1. Types of production process
3.2. Selection of the production process
3.3. Quality control
3.4. Productivity
4. The financial function
4.1. The notion of financial function
4.2. Accounting tools
4.3. Financial balance
4.4. Profitability and self-financing
5. The commercial function
5.1. Concept of marketing
5.2. The marketing strategy
5.3. Matrix analysis
5.4. Identification of target customers
5.5. The marketing mix variables
6. The role of human resources
6.1. What is your goal
6.2. Motivation (main approaches)
6.3. Leadership and management styles
6.4. What is personnel management
6.5. Human resources strategy

Evaluation Methodology
The evaluation system is continuous, based on: Test (50%); Group work (50%). Exam:Test (100%).

Bibliography
- Baranano, A. (2004). Métodos e Técnicas de Investigação em Gestão. Lisboa: Edições Sílabo
- Brilman, J. (2000). As Melhores Práticas de Gestão no Centro do Desempenho. Lisboa: Edições Sílabo
- Buckingham, M. (2005). Gestor de Sucesso. Lisboa: Biblioteca Exame
- Chapman, S. e Arnold, J. (2000). Introduction to Materials Management. Brasil: Prentice Hall
- Myers, S. e Brealey, R. (1999). Princípios de Finanças Empresariais. Lisboa: Editora Mcgraw Hill
- Trigo, V. e António, N. (1991). Pequenas Empresas – Sucessos e Insucessos. Lisboa: Edições Sílabo

Teaching Method
Active Method (discussion of cases, group dynamics, practical exercises); Expository and interrogative method.

Software used in class
Not applicable.

 

 

 


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