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Undergraduate in Design e Tecnologia das Artes Gráficas

Communication Ergonomics

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Publication in the Diário da República: Despacho nº 9182/2020 - 25/09/2020

4 ECTS; 2º Ano, 1º Semestre, 45,0 TP + 3,0 OT

Lecturer
- Maria Filipa Ferreira da Silva Pias

Prerequisites
Not applicable

Objectives
1. Acquire general knowledge about ergonomics.
2. Understand the importance of ergonomics in communication design.
3. Be able to analyze communication design objects, considering the premises of communication ergonomics.
4. Know how to adopt the parameters of ergonomics in communication design.

Program
1. Ergonomics, definition and fundamentals
2. Communication ergonomics
2.1 Principles of user-centered design
2.2 Inclusive design and visual accessibility
3. Factors and elements of graphic design and communication ergonomics
3.1 Legibility and Rules for the use of typography.
3.2 Color and its influence
3.3 Communication composition and hierarchy
4. Tools and methods for communication ergonomics

Evaluation Methodology
CONTINUOUS EVALUATION
Attendance is mandatory, 2/3 of the classes. The final grade is the arithmetic average of the works:
1. Graphic diary (50%)
2. Final project (50%). Final project is a group work, oral presentation (50%) and PDF document (50%)
EVALUATION IN EXAM PERIODS
Students with attendance equal to or greater than 2/3 (two thirds) and who have presented their work during the semester, with a minimum of 8 values, will be admitted to the exam.
Students must deliver the final project (50%) and answer a written test (50%).

Bibliography
- Lupton, E. (2010). Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs). EUA: Princeton Architectural Press
- Frutiger, A. (2001). En torno a la tipografia. . Barcelona: Gustavo Gili
- Bringhurst, R. (2005). Elementos do Estilo Tipográfico, Versão 3.0. (Vol. 1). São Paulo: Cosac Naify
- Frascara, J. (2011). ¿Qué es el_diseño de información? . (Vol. 1). Buenos Aires: Ediciones Infinito
- Iida, I. (2005). Ergonomia, Projeto e Produção. (Vol. 1). São Paulo: Edgard Blücher Ltda
- Mijksenaar , P. (2001). Una introducción al Diseño de la información. (Vol. 1). Naucalpan: Gustave Gili
- Norman, D. (2006). Design do Dia-a-Dia. (Vol. 1). Rio de Janeiro: Rocco
- Pettersson , R. (2016). Information Design Theories. (Vol. 1). Viena: International Institute for Information Design

Teaching Method
1. Presentation of theoretical content with the support of audiovisual media, study and analysis of cases.
2. Development of T / P assignments: case analysis / diagnosis and project development accompanied by the teacher.

Software used in class
Adobe Indesign e Illustrator

 

 

 


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