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Undergraduate in Comunicação Social

English and the Media

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Publication in the Diário da República: Despacho nº 11933/2021 - 02/12/2021

4.5 ECTS; 1º Ano, 1º Semestre, 15,0 T + 30,0 TP + 4,0 OT

Lecturer
- Marta Margarida Santos Dionísio

Prerequisites
NA

Objectives
- Improve a set of linguistic and sociocultural skills for application in communicative situations within the scope of Communication.
- Develop skills of interpretation and text production using the language in a fluent way according to its rules.

Program
1. The British/American media
1.1. Written press
1.1.1. Newspaper Types - Broadsheets vs Tabloids - Features
1.1.2. News translation and retroversion
1.2. TV
1.2.1. Types of programs
1.2.2. TV personalities
1.2.3. Sociological analysis of television programs
2. Language used in different online and offline media
3. Analysis of communication documents: news, advertising and audiovisual
3.1. Comparison of news published by different media
3.2. Press releases
4. The events and personalities that marked the world
4.1. News coverage - analysis and comparison
4.2. British and American Cultures - impact/reflection on society and the media
5. The digital revolution in the media sphere
5.1. Social networks
5.2. Changes and consequences
6. The role of advertising in society

Evaluation Methodology
* Continuous Assessment:
- Written test at the end of the semester- 60%
- Practical work, oral participation in classes, mini tests and attendance - 20%
- 1 written research work with oral presentation (mandatory at any evaluation) - 20%
Only students who attend 2/3 of the total number of classes will be admitted to continuous assessment. If they do not meet this requirement, they will be automatically admitted to the exam.
The final classification of the CU results from the weighted average of the classifications obtained in the 3 evaluation components defined above. Approval = or < 10
* Working-Students and students covered by other legal statutes:
- Written test - 70%
- Research work (written and oral) - 30%
The final classification of the UC results from the weighted average of the classifications obtained in the 2 evaluation components defined above.
Approval = or < 10 values.
* Assessment by Exams and Special Season:
- Written exam - 70%
- Research work (written + oral) - 30%
This work only applies to those who did not do it during the semester.
The final classification of the UC results from the weighted average of the classifications obtained in the 2 evaluation components defined above.

Bibliography
- Burns, L. (2013). Understanding Journalism. London: SAGE Publications Ltd
- Harcup, T. (2015). Journalism Principles and Practice. London: SAGE Publications Ltd
- Knight, M. e Cook, C. (2013). Social Media for Journalists. Thousand Oaks, CA: Sage Publications Ltd.
- McQuail, D. (2013). Journalism and Society. Thousand Oaks, CA: Sage Publications Ltd.
- Bradshaw, P. (2017). The Online Journalism Handbook - Skills to survive and thrive in the digital age. (Vol. 2nd). London: Routledge

Teaching Method
Student-centered communicative methodology, applied to the area of social communication, using authentic documents, developing communicative skills close to the professional context through reading, speaking and writing activities.

Software used in class
NA

 

 

 


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