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Undergraduate in Comunicação Social

German Applied to Coorporate Communication

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5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 4,0 OT

Lecturer
- Marta Margarida Santos Dionísio

Prerequisites
NA

Objectives
- Acquire communicative competence in the linguistic, pragmatic and socio-cultural aspects through speech acts that occur in the context of specific situations of business communication;
- Master language components such as lexicon, morphosyntax

Program
Interpersonal Relations
- Initial professional contacts
- Professional Careers
- Professional colleagues
- The business world
The Surrounding World
- Travels
Business communication
- Products and Brands
- Advertising
Future Professional Activities
- Communication with the press, Marketing and Advertising ...
- Promotion and dissemination of a brand / product
Grammatical content at A2 level of QCERL

Evaluation Methodology
Continuous assessment
- Written test - 60%
- Worksheets, oral exercises, classroom work - 20%
- 1 mid-term test - 10%
- 1 mid-term assignment - 10%
Exam
Written exam- 70%
Written assignment and oral presentation - 30%

Bibliography
- Holthaus, H. e Eisfeld, K. e Bock, H. e Schätze-Nämcke, U. (2013). Themen aktuell 1. Deutschland: Hueber
- Lemcke, C. e Rohrman, L. e Scherming, T. (2011). Berliner Platz 1. Bohn: Langenscheidt

Teaching Method
Theoretical and theoretical-practical classes where reading, listening, oral and written exercises are carried out with implicit grammar, with particular emphasis on practical work.

Software used in class
NA

 

 

 


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NP4552
Financiamento
b-on
santander
erasmus
catedra
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