Publication in the Diário da República: Despacho n.º 7571/2019 - 26/08/2019
5 ECTS; 2º Ano, Anual, 42,0 TP
Lecturer
Prerequisites
Not applicable
Objectives
Master marketing concepts; Understand consumer behaviour and be able to apply this concept to the real estate reality; Understand and apply the segmentation and positioning criteria; Master and apply marketing mix concepts and acquired skills.
Program
Basic concepts;
Consumer behaviour;
Segmentation and positioning;
Marketing mix.
Evaluation Methodology
Single piece of assessment: Final Exam or Continuous Assessment (minimum grade of 9/20): 60% Final Test + 40% Practical Work.
Bibliography
Teaching Method
Lecture methods are used to explain the main theoretical topics of the module. The question/answer method as well as dialogues and debates are also used. The active method allows students to have the central role.
Software used in class
