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Comunicação Social

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Publication in the Diário da República: Despacho nº 11933/2021 - 02/12/2021

5 ECTS; 3º Ano, 1º Semestre, 15,0 PL + 30,0 TP + 2,50 OT , Cód. 9054715.

Lecturer
- Célia Maria Ramos Serra Reis Barroso (1)(2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites

Objectives

Program

Evaluation Methodology

Bibliography
- Barton, P. (2016). Maximizing Internal Communication. Strategies to turn heads, win hearts, engage employees and get results. . NY: 1ªEd. Aviva Publishers.
- Bridger, E. (2022). Employee engagement. A Practical Introduction. . NY: 3ª ed. Kogan Page Publishers.
- Broom, G. e Sha, B. (2013). Cutlip and Centers Effective Public Relations. . N Jersey. : Prentice Hall.
- Dalhman, S. e Heide, M. (2021). Strategic Internal Communication. NY: Routledge

Teaching Method

Software used in class

 

 

 


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