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Bachelor's Degree in Turismo e Gestão do Património Cultural

Introduction to Management

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Publication in the Diário da República: Despacho n.º 7822/2020 - 07/08/2020

5 ECTS; 1º Ano, 1º Semestre, 28,0 T + 14,0 TP + 14,0 OT

- Carla Maria Freitas dos Santos Joaquim

Not applicable

The student at the end of the course unit should know the basic concepts of management; understand the interconnection between the various areas / functions.

1. What is an Organization
1.1. The historical evolution of the theory of Organizations
1.2. Company ? a particular case of Organization
1.3. The Company versus the Environment
1.4. The company structure
1.5. Organization Types
2. Administration by Objectives
2.1. Origins
2.2. Features
2.3. Objective setting
2.4. Strategic Planning and Tactical Planning
2.5. APO cycle
2.6. APO Critical Appreciation
3. The Production Function
3.1. Production Process Types
3.2. Productive Process Selection
3.3. Quality Control
3.4. Productivity
4. The Financial Function
4.1. The notion of financial function
4.2. The accounting tools
4.3. The financial balance
4.4. Profitability and Self-Financing
5. The Commercial Function
5.1. Marketing Notion
5.2. The Marketing Strategy
5.3. Matrix Analysis
5.4. Target Client Identification
5.5. The Marketing-Mix Variables
6. The Role of Human Resources
6.1. What is your goal
6.2. Motivation (main approaches)
6.3. Leadership and management styles
6.4. What is Staff Management
6.5. Human Resources Strategy

Evaluation Methodology
223 / 5 000
Resultados da tradução
Continuous Assessment: 3 assignments for assessment, with a weighting of 50% in the final assessment and a final written test (with a minimum score of 9 values) with a weighting of 50%.
Non-Continuous Assessment: Written test

- Trigo, V. e António, N. (1991). Pequenas Empresas – Sucessos e Insucessos. Lisboa: Edições Sílabo
- Chapman, S. e Arnold, J. (2000). Introduction to Materials Management. usa: Prentice Hall
- Baranano, A. (2004). Métodos e Técnicas de Investigação em Gestão. Lisboa: Edições Sílabo
- Buckingham, M. (2005). Gestor de Sucesso. (Vol. 1). Lisboa: Biblioteca Exame

Teaching Method
Expository and demonstrative method, using slide projection. The research methodology is used for the elaboration of works, as well as the pedagogical simulation with practical cases

Software used in class




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