20 ECTS; 3º Ano, 2º Semestre, 60,0 E + 3,0 OT , Cód. 9054721.
Lecturer
- Ana Cláudia Leal Marques Pires da Silva Mendes Pinto (2)
- Carla Dias Marques da Cruz (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Students will be provided with a training period in work context where they will have the opportunity to put acquired skills into practice.
Program
The student trainee can perform specific functions in any of the areas covered by Corporate Communication, such as: Press Relations, Digital Marketing, Public Relations, Event Management, Internal Communication, Crisis Communication, Institutional Communication, Advertising, Marketing, etc. .
Evaluation Methodology
Evaluation of the Company / Organization advisor: 40%
Internship report: 30%
Defense of the internship report: 30%
Bibliography
- Cabrero, M. e Cabrero, J. (2007). O Livro de Ouro das Relações Públicas. Lisboa: Porto Editora
- Kotler, P. e Setiawan, I. e Kartajaya, H. (2021). Marketing 5.0 - Tecnologia para a humanidade.. Lisboa: Actual Editora
- Marques, V. (2019). Marketing Digital de A a Z. Braga: Digital 360
- Rasquilha, L. (2009). Publicidade - Fundamentos, estratégias, processos criativos, planeamento de meios e outras técnicas de comunicação. Lisboa: Gestão Plus
Teaching Method
Tutorials.
Seminars.
Software used in class
Not apllicable
