Publication in the Diário da República: Aviso nº 2367/2016 - 25/02/2016
4 ECTS; 2º Ano, 1º Semestre, 15,0 T + 45,0 PL
Lecturer
Prerequisites
Not applicable.
Objectives
Explain how the distribution channels work
Exhibiting the various merchandising tools and promotions
Understanding the specifics of each distribution channel
Organize the selling point
Relate the layout of the property with the audience, supported with a promotion plan
Program
1. Introdução
2. Canais de distribuição
3. Ponto de venda
4. Visual merchandising
5. Promoções
Evaluation Methodology
Continuous evaluation. Practical work of achievement (40%) with presentation and discussion (minimum grade ten values) and a test (60%) (minimum grade nine values).
Normal exam: exam (100%).
Bibliography
- Rodrigues, J. e Lendrevie, J. e Levy, J. e Dionisio, P. (2015). Mercator da Lingua Portuguesa - Teoria e pratica do marketing. Lisboa: Publicações D. Quixote
- Demetresco, S. (2004). Vitrinas entre vistas: merchandising visual. Brasil: Senac
- Rosseau, J. (2008). Manual de Distribuição. Lisboa: Abril/Controljornal
- Ladeira, W. e Santini, F. (2018). Merchandising & Promoção de Venda. São Paulo, Brasil: Atlas
Teaching Method
The pedagogical methods promote the analysis and discussion of case-studies, short and medium term essays, besides the lectures and case viewing.
Software used in class
Not applicable.
