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Ano Letivo: 2020/21

Bachelor's Degree in Gestão de Recursos Humanos e Comportamento Organizacional

Introduction to Management

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Publication in the Diário da República: Despacho nº 1887/2016 - 05/02/2016

5 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 15,0 OT

- Rúben Joaquim Pinto Loureiro


The student at the end of the course will be able to:
i) understand all the basic concepts for a management course, as well as understand the different concepts that encompass the general concept of Management.
ii) Promote and develop policies that support productive activities, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro, small and medium-sized companies (8 - Labor and Economic Growth).
iii) Adopt sustainable practices and integrate information on sustainability (12: Sustainable Production and Consumption) and strengthen scientific research, improving technological capacities by encouraging innovation (9: Innovation and Infrastructure).

. What is an Organization
1.1. The historical evolution of the theory of
1.2. Company - a particular case of Organization
1.3. The Company versus the Environment
1.4. The structure of the company
1.5. Types of Organization
2. Management by Objectives
2.1. Origins
2.2. Characteristics
2.3. Goal Setting
2.4. Strategic Planning and Tactical Planning
2.5. APO Cycle
2.6. Critical appraisal of APO
3. The Production Function
3.1. Types of production process
3.2. Selection of the Productive Process
3.3. Quality Control
3.4. Productivity
4. The Financial function
4.1. The notion of financial function
4.2. Accounting tools
4.3. The financial balance
4.4. Profitability and Self-financing
5. The Commercial Function
5.1. Notion of Marketing
5.2. The Marketing Strategy
5.3. Matrix Analysis
5.4. Target Customer Identification
5.5. The variables of Marketing-Mix
6. The Role of Human Resources
6.1. What is your goal?
6.2. Motivation (main approaches)
6.3. Leadership and Management Styles
6.4. What is Personnel Management?
6.5. Human Resources Strategy

Evaluation Methodology
Continuous evaluation:
Two individual written tests, weighting 30% each (30% + 30%).
Report and Participation in Technical Days (10%)
Realization of practical cases in class (30%)

The student who at least obtains a minimum grade of 9.5 is exempted from the evaluation during the exam period.

Assessment in exam periods:
Individual written final test with a weight of 100% of the final grade

The student who at least obtains a minimum score of 9.5 is exempted from evaluation in subsequent exam periods.

- Teixeira, S. (2005). Introdução à Gestão de Organizações. Lisboa: Mc Graw-Hill
- Lisboa, J. e Coelho, F. e Coelho, A. e Almeida, F. (2011). Introdução à Gestão de Organizações. Porto: Vida Económica
- Wheelen, T. e Hunger, J. (2012). Strategic management and business policy. New Jersey: Pearson Education
- Sotomayor, A. e Rodrigues, J. e Duarte, M. (2014). Princípios de Gestão das Organizações . Lisboa: Rei dos Livros

Teaching Method
Expository and demonstrative method, using slide projection. The methodology by pedagogical simulation is also used through the resolution of practical cases and consultation of works related to each of the themes.

Software used in class




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