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Ano Letivo: 2019/20

Gestão Turística e Cultural

Business Tourism

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Publication in the Diário da República: Despacho nº 14880/2013 de 15/11/2013

4 ECTS; 3º Ano, 2º Semestre, 15,0 T + 30,0 TP , Cód. 964132.

- Maria Rita de Oliveira Nunes d'Angelis

Not applicable.

The perception of the importance of business and industrial heritage within our era is central to the development of products that value this human estate of interaction between machines and nature. Within the curricular unit there will be a discussion of the importance of the Industrial Revolution as an extremely relevant historical landmark, thus revealing the relevance of this fact and the attractiveness that the industrial era has. At the end of the course, the student will have developed a more critical, deep and curious look at these new ways of discovering industrial or business territories.

1.Business tourism
 1.1 Tourist Products
2.Tourism and business / industrial heritage
2.1 Industrial heritage in Europe
2.1.2 European routes and circuits
2.2 Industrial heritage in Portugal
2.2.3 Portuguese routes and circuits
3.Economy of experiences
3.1 Dimensions of the tourist experience
3.2 The context of tourist experiences
4.New Tourism Trends
4.1 Niches / segments;
4.2 Demand / supply;
5. Project
5.1 Business Initiative;
6. Financing
6.1 Sources of financing
6.2 Project submission proposals
7. Presentation and Study of Success Cases

Evaluation Methodology
Continuous assessment with reading of scientific articles and texts related to the topic discussed in the classroom with the answer to the worksheets. These will have a maximum value of 3v. In addition to the forms, the student will be required to carry out work with a written component and presentation with a maximum value of 17 values. Students who obtain 10v or more are exempt from exam.
* Final Evaluation - Exam

- Buhalis, D. e Costa, C. (2006). Tourism Business Frontiers - Consumers Producst and Industry. Oxford, UK: Elsevier
- Mckercher, B. e Du Cros, H. (2002). Cultural Tourism the partnership between tourism and cultural heritage management. Nova Iorque: Routledge
- Turismo industrial – uma abordagem metodológica para o território.(2012, 0 de ---). Revista Turismo e Desenvolvimento,

Teaching Method
A) Theoretical classes (exposition of the syllabus, critical reflection and student participation);
B) Theoretical-practical classes (presentation of national and international case studies, work development.

Software used in class
Not applicable.




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