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Ano Letivo: 2017/18

Contabilidade e Gestão

Atelier of Innovation and Entrepreneurship

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Publication in the Diário da República: Aviso n.º 2033/2018 - 14/02/2018

2 ECTS; 2º Ano, 1º Semestre, 30,0 S , Cód. 60296.

Lecturer
- Pedro Augusto Santana Figueiredo (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites

Objectives
Desenvolvimento da ideia e aplicação no mercado. Identificar oportunidades e ameaças. Compreender um plano de negócios para uma avaliação da ideia de negócio. Identificar os instrumentos de financiamento ao empreendedorismo. Elaborar um plano de negócios e testar uma ideia de negócio.

Program
1 INTRODUCTION TO ENTREPRENEURSHIP
2 THE ENTREPRENEUR
3 THE INNOVATION PROCESS AND THE IDENTIFICATION OF OPPORTUNITIES AND THREATS
4 THE BUSINESS PLAN
5 ANALYSIS AND FORMULATION OF THE STRATEGY
6 THE MARKETING PLAN FOR THE NEW COMPANY
7 THE LEGAL FORM OF THE NEW COMPANY
8 ECONOMIC-FINANCIAL ANALYSIS OF THE NEW COMPANY
9 ANALYSIS OF INVESTMENT PROJECTS (brief introduction)

Evaluation Methodology
Continuous assessment: Individual or group work to be presented, defended in the classroom. Theme to be defined by the teacher (90%); Participation in classes: attendance, punctuality and quality of interventions (10%).

Bibliography
- DE BONO, E. (2012). CREATIVIDAD. (Vol. 1). ESPANHA: PAIDOS
- MARINA, E. (2013). El Aprendizaje de La Creatividad. . (Vol. 1). ESPANHA: ARIEL
- PIGUER, Y. (2011). Criar Modelos de Negocio. (Vol. 1). LISBOA: D. QUIXOTE
- TAYLOR, R. (2014). Creativity at Work.. (Vol. 1). (Vol. 1). London: Kogan Page

Teaching Method
Theoretical-practical classes:
A) Expositive method, using audiovisuals;
B) Participatory method, with recourse to the discussion of questions;
C) Case presentation.

Software used in class

 

 

 


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