IPT Logotipo do IPT

Ano Letivo: 2017/18

Gestão

International Marketing

<< back to Curriculum Plan

Publication in the Diário da República: Despacho n.º 4406/2017 - 22/05/2017

5 ECTS; 1º Ano, 2º Semestre, 30,0 TP , Cód. 929511.

Lecturer
- Maria de Fátima Rodrigues Pedro (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable

Objectives
In the area of skills:
• Encouraging the spirit of observation of international environments, innovation and participation in change
• Stimulate the capacity for teamwork
• Develop analytical faculty of various documents author of texts, press releases, statistics, among others between the habits and methods of study
• Encourage the effectiveness of understanding and oral and written communication
• Stimulate critical capacity

In the area of skills:
• Understand the functioning of international markets
• Understand the importance of international organizations
• Identify the activities and performance of international marketing managers
• Develop international management skills of an independent, ethical and socially responsible
• Develop an International Marketing Plan

Program
1. The size and the Challenge of International Marketing
2. The importance of engaging Macro
3. Product and Service International
4. International communication
5. Distribution and International Logistics
6. International price policy
7. Risk, organization and implementation of international marketing activities

Evaluation Methodology
Ongoing assessment:Two compulsory assessment components: practical work with presentation and discussion 60% weighting - minimum of ten values + Written test 40% weighting - minimum of eight values
Examination evaluation: Individual written test 100%

Bibliography
- Cateora, P. e Gilly, M. e Graham, J. (2009). International Marketing. Boston: McGrawHill / Irwin
- Doole, I. e Lower, R. (2008). International Marketing Strategy. : Cengage
- Hortinha, J. e Viana, C. (2009). MArketing Internacional. Lisboa: Edições Sílabo
- Jaffe, E. e Alon, I. (2013). Global Marketing. Contemporary Theory. Practice and Cases.. : McGrawHill

Teaching Method
Case studies, work assignments, concept exposition and case visualization.
Constructivist teaching method. There will be an expository part. Methodology inspired by action research.

Software used in class
Not applicable

 

 

 


<< back to Curriculum Plan
NP4552
Financiamento
KreativEu
erasmus
catedra
b-on
portugal2020
centro2020
compete2020
crusoe
fct
feder
fse
poch
portugal2030
poseur
prr
santander
republica
UE next generation
Centro 2030
Lisboa 2020
co-financiado