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Ano Letivo: 2017/18

Gestão de Recursos Humanos e Comportamento Organizacional

Consumer Psychology

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Publication in the Diário da República: Despacho nº 1887/2016 - 05/02/2016

4 ECTS; 2º Ano, 1º Semestre, 60,0 TP + 15,0 OT , Cód. 964028.

Lecturer
- Maria Alexandra Falcão Bento Baptista Vilhena de Carvalho (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
On completion of the module the students should have a general overview of the consumption process and its influencing variables as well as the impact of marketing on consumer bahaviour.

Program
I - The Subject of Consumption and Sociological Study. II - Theoretical Approaches to the Phenomenon of Consumption. III - Genesis of Needs and Consumption. IV - Influences and Consumer Groups. V - The process of Consumption and Learning. VI - the Media, Equation Production - Consumption and its Influence on Consumer Behaviour.

Evaluation Methodology
Final written test and a practical assignment. A minimum mark of 10 out of 20 exempts students from examination.

Bibliography
- Baudrillard, J. (2014). A Sociedade de Consumo. (Vol. 54). Lisboa: Edições 70
- Dubois, B. (1998). Compreender o Consumidor. Lisboa: D. Quixote
- Santos, B. (1994). O Livro dos Consumidores. Lisboa: Bertrand
- Slater, D. (1997). Consumer, Culture and Modernity. Cambridge: Polity Press, UK

Teaching Method
Lectures and practical classes.

Software used in class
Not applicable.

 

 

 


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