Publication in the Diário da República: RCC 21/12/2010 [DR.4928/2011 21.03.2011]
5 ECTS; 3º Ano, 1º Semestre, 60,0 TP + 15,0 S + 15,0 OT
Lecturer
- Maria de Fátima Rodrigues Pedro
- Maria João da Costa Antunes Inácio
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Malhotra, N. (2009). Marketing Research, an applied approach. USA: Prentice Hall
- Burns, A. e Bush, R. (2003). Marketing research, online research applications. USA: Prentice Hall
Teaching Method
Software used in class
