IPT Logotipo do IPT

Ano Letivo: 2017/18

Comunicação Social

Audience Analysis

<< back to Curriculum Plan

Publication in the Diário da República: Despacho n.º 15198/2014

5 ECTS; 2º Ano, 2º Semestre, 15,0 PL + 30,0 TP + 2,50 OT , Cód. 9054817.

Lecturer
- Luís Miguel Ferreira Nunes (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
Students should be able to:
. interpret and command the major concepts and tools of audience analysis
.use supply and demand concepts to manage efficiently media supports and evaluate their impact on the public.

Program
1. Introduction to audience analysis
2. Measuring tools
3. Essential concepts of audience analysis
4. Resource strategy and planning
5. Pre- and post-evaluation of campaigns
6. Portuguese audiences

Evaluation Methodology
Mid-term assessment: 1 written assignment (40%) + 1 written test (60%)

Bibliography
- Brochand, B. (1999). Publicitor. Lisboa: Dom Quixote
- Cardoso, G. (0). Anuário da Comunicação do OBERCOM. Acedido em 14 de fevereiro de 2018 em https://obercom.pt/anuario-da-comunicacao-2015-2016/
- McQuail, D. (1997). Audience Analysis. London: SAGE

Teaching Method
Lectures and tutorials

Software used in class
Not applicable.

 

 

 


<< back to Curriculum Plan
NP4552
Financiamento
KreativEu
erasmus
catedra
b-on
portugal2020
centro2020
compete2020
crusoe
fct
feder
fse
poch
portugal2030
poseur
prr
santander
republica
UE next generation
Centro 2030
Lisboa 2020
co-financiado