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Comunicação Social

Lab III

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7 ECTS; 3º Ano, 1º Semestre, 60,0 PL + 30,0 TP + 5,50 OT , Cód. 9054713.

Lecturer
- Joana Conceição dos Santos (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites

Objectives

Program

Evaluation Methodology

Bibliography
- Chandler, R. (2008). Media Relations: Concepts and Principles for Effective Public Relations. (Vol. 1). London: Outskirts Press
- Kotler, P. (2009). Marketing Management. (Vol. 1). London: Prentice Hall
- Lindon, D. (2011). Mercator - Teoria e Prática do Marketing. (Vol. 1). Lisboa: D. Quixote

Teaching Method

Software used in class

 

 

 


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NP4552
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