Publication in the Diário da República: Despacho nº 1887/2016 - 05/02/2016
5 ECTS; 1º Ano, 2º Semestre, 60,0 TP + 15,0 OT , Cód. 964043.
Lecturer
- Jorge Manuel Marques Simões (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
na
Objectives
The student at the end of the course will be able to understand all the basic concepts for a management course, as well as understand the various concepts that encompass the general concept of Management.
Program
. What is an Organization
1.1. The historical evolution of the theory of
1.2. Company - a particular case of Organization
1.3. The Company versus the Environment
1.4. The structure of the company
1.5. Types of Organization
2. Management by Objectives
2.1. Origins
2.2. Characteristics
2.3. Goal Setting
2.4. Strategic Planning and Tactical Planning
2.5. APO Cycle
2.6. Critical appraisal of APO
3. The Production Function
3.1. Types of production process
3.2. Selection of the Productive Process
3.3. Quality Control
3.4. Productivity
4. The Financial function
4.1. The notion of financial function
4.2. Accounting tools
4.3. The financial balance
4.4. Profitability and Self-financing
5. The Commercial Function
5.1. Notion of Marketing
5.2. The Marketing Strategy
5.3. Matrix Analysis
5.4. Target Customer Identification
5.5. The variables of Marketing-Mix
6. The Role of Human Resources
6.1. What is your goal?
6.2. Motivation (main approaches)
6.3. Leadership and Management Styles
6.4. What is Personnel Management?
6.5. Human Resources Strategy
Evaluation Methodology
Final test (100%). Students with a grade below 10 points in the continuous assessment are admitted to the exam.
Bibliography
Teaching Method
- Current issues and discussion of case studies; Consultation of works, taking into account the topics presented;
Software used in class
