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Ano Letivo: 2016/17

Gestão de Empresas

Corporate Communication and Negotiation

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Publication in the Diário da República: RCC 01/04/2011 [DR.7678/2011 26.05.2011]

5 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 PL , Cód. 9152221.

Lecturer
- Luís Filipe Rui Oliveira Caetano (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
At the end of this course, the student should be able to: - Explain the principles of communication - Understand business communication (internal, institutional and commercial) - Know how to make the communication plan - Make communication advice - Business negotiation techniques.

Program
- The communication process;
- The psychosociology of communication.
- Corporate Communications (internal, institutional and commercial);
- The communication plan;
- Communication advisory;
- Business negotiation: objectives and techniques.

Evaluation Methodology
Press Dossier-10%
Oral Presentation - 5%
Group work - 20%
Frequency - 65% (minimum grade required - 10 points)
Final exam, if they have not had a minimum use of 10/20.

Bibliography

Teaching Method
Lectures supported by audiovisual resources, role-playing and simulation

Software used in class

 

 

 


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