0 ECTS; 1º Ano, 1º Semestre, 30,0 T + 15,0 TP , Cód. 30113.
Lecturer
- Olinda Maria dos Santos Sequeira (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
The students should be able to assess the real business contexts and analyse their day-to-day problems, have management skills, be familiar with the steps required for the implementation of a project, apply appropriate financial analysis tools and business forecasting.
Program
Process and problems associated with setting up a company; business idea, opportunity and model; Creativity; The Business Plan; Marketing; Funding new business ventures; Relief; Business Purchase or management buy-out; Venture management; Entrepreneurship.
Evaluation Methodology
Preparation of one individual presentation to a real or fictional investor panel based on existing business plans (100%).
Minimum mark of 10/20.
Bibliography
- Horácio, C. (2004). Criação & Gestão de Micro-Empresas & Pequenos Negócios.. LISBOA: Lidel-Edições Técnicas
- Manuel, P. (2009). Marketing para empreendedores e pequenas empresas. LISBOA: Lidel Edições Técnicas.
Teaching Method
Lectures supported by audiovisual resources. Debate and case study analysis. Preparation of a business opportunity plan for public presentation. Lectures, group analysis, tutored assignments.
Software used in class
