Publication in the Diário da República: RCC 01/04/2011 [DR.7678/2011 26.05.2011]
5 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 PL , Cód. 9152221.
Lecturer
- Inês Pereira de Almeida de Bettencourt da Câmara (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Does not apply
Objectives
At the end of the semester, the student should be able to:
- Explain the communication principles;
- Prepare corporate communications (internal, institutional and commercial);
- Prepare a communication plan;
- Provide assistance in communication issues;
- Apply negotiation techniques
Program
- The communication process;
- The psychosociology of communication.
- Corporate Communications
- The communication plan;
- Communication advisory;
- Business negotiation
Evaluation Methodology
Group essay 20%
Individual essay 20%
Exam 60% (minimum grade 10/20)
Final exam for those who didn't achieve minimum goals.
Bibliography
- CASTRO, J. (2005). Comunicação de Marketing. Lisboa: Sílabo
- Carvalho, J. (2008). Negociação. Lisboa: Sílabo
- DIONÍSIO, P. (2015). Mercator em Português. Lisboa: Publicações Dom Quixote
- SIMÕES, E. (2008). Negociação nas Organizações - Contextos Sociais e Processos Psicológicos. Lisboa: Editora RH
Teaching Method
Lectures supported by audiovisual resources, role-playing and simulation.
Software used in class
Does not apply.
