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Ano Letivo: 2013/14

Gestão Turística e Cultural

Tourism Planning

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Publication in the Diário da República: Despacho nº 14880/2013 de 15/11/2013

6 ECTS; 3º Ano, 1º Semestre, 30,0 T + 45,0 TP , Cód. 964125.

Lecturer
- Manuel Machado Reis Ferreira (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
At the end of the term the students should be able to master the conceptual, instrumental and marketing processes for planning tourist products and conduct tourism planning projects both at local and regional level.

Program
1 – Tourism development
2 – Tourism policies
3 – Tourism resources and products
4 – Tourism products planning
5 – Tourist destinations
6 – Tourism development strategy
7 – Sustainable development and land use planning
8 – Tourism destinations planning and management.

Evaluation Methodology
Class attendance (at least two-thirds of the classes)+ written test (60%) + presentations (40%).
Minimum passing mark: 10/20
or
Final written exam.

Bibliography
- Gunn, C. e Turgut, V. (2002). Tourism Planning: Basics. (Vol. -). (pp. ---). Londres: Routledge
- Hall, C. (2000). Tourism Planning - Policies, Processes and Relationships. (Vol. --). (pp. ---). Londres: Prentice Hall
- Vieira, J. (2007). Planeamento e Ordenamento Territorial do Turismo. (Vol. -). (pp. ---). Lisboa: Editorial Verbo

Teaching Method
Lectures and practical classes supported by case study analysis individually or in small groups of up to three students. The students are free to choose a case that fits into the thematic of tourism and but it is subject to the lecturer's approval.

Software used in class

 

 

 


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