Publication in the Diário da República: RCC 21/12/2010 [DR.4928/2011 21.03.2011]
4 ECTS; 2º Ano, 1º Semestre, 60,0 TP + 15,0 OT , Cód. 964028.
Lecturer
- Maria Alexandra Falcão Bento Baptista Vilhena de Carvalho (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
On completion of the module the students should have a general overview of the consumption process and its influencing variables as well as the impact of marketing on consumer bahaviour.
Program
I - The Subject of Consumption and Sociological Study. II - Theoretical Approaches to the Phenomenon of Consumption. III - Genesis of Needs and Consumption. IV - Influences and Consumer Groups. V - The process of Consumption and Learning. VI - the Media, Equation Production - Consumption and its Influence on Consumer Behaviour.
Evaluation Methodology
Final written test and a practical assignment. A minimum mark of 10 out of 20 exempts students from examination.
Bibliography
- DUBOIS, B. (1998). Compreender o Consumidor. (Vol. -). (pp. ---). Lisboa: D. Quixote
- SANTOS, B. (1994). O Livro dos Consumidores. (Vol. -). (pp. ---). Lisboa: Bertrand
- SLATER, D. (1997). Consumer Culture and Modernity. (Vol. -). (pp. ---). Cambridge: Polity Press
Teaching Method
Lectures and practical classes.
Software used in class
