Publication in the Diário da República: Despacho nº 1887/2016 - 05/02/2016
5 ECTS; 3º Ano, 1º Semestre, 60,0 TP + 15,0 OT , Cód. 964032.
Lecturer
- Maria de Fátima Rodrigues Pedro (2)
- Francisco Paulo Vilhena Antunes Bernardino Carvalho (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Objectives
Program
Evaluation Methodology
Bibliography
- Burns, A. e Bush, R. (2003). Marketing research, online research applications. USA: Prentice Hall
- Burns, A. e Bush, R. (2003). Marketing research, online research applications. USA: Prentice Hall
- Malhotra, N. (2009). Marketing Research, an applied approach. USA: Prentice Hall
- Malhotra, N. (2009). Marketing Research, an applied approach. USA: Prentice Hall
Teaching Method
Software used in class
