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Ano Letivo: 2013/14

Gestão e Administração Bancária (Pós-Laboral)

Principles of Financial Marketing

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Publication in the Diário da República: Bolonha 2008/09 [DR. 20757/2008 07.08.2008]

4 ECTS; 3º Ano, 1º Semestre, 30,0 T + 30,0 P , Cód. 992528.

Lecturer
- Bruno Miguel da Silva Valada (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
The student should be able to:
Create a marketing plan tailored to different sectors of activity. Articulate the various implications of marketing mix and new variables within a local or global socio-economic context.

Program
Marketing Management: a chronological overview in the world and in Portugal. Marketing: concepts, principles, types, development, implementation, vision. Organizational context for Marketing: driving and restraining forces. Methodology for the analysis of competition. Strategic Marketing Decisions. Competitive advantage. The peculiarities of financial marketing.

Evaluation Methodology
Group work (40%)
Test (Minimum of 10/20) - 60%.
One compulsory presentation.
Final exam for those students who didn't achieve the minimum mark or failed to meet the submission deadlines.

Bibliography
- Badoc, M. (2001). MARKETING FINANCEIRO. Lisboa: Sílabo
- Carvalho, J. (2008). Negociação. Lisboa: Sílabo
- SAIAS, L. (2007). Marketing de Serviços. Lisboa: Universidade Católia Editora
- SIMÕES, E. (2008). Negociação nas Organizações - Contextos Sociais e Processos Psicológicos. Lisboa: Editora RH

Teaching Method
Lectures supported by videos, papers and case studies.

Software used in class

 

 

 


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