Publication in the Diário da República: Despacho n.º 11340/2012
5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 2,50 OT , Cód. 9054413.
Lecturer
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Explore the particularities of political marketing within the general framework of communication and marketing. Gain the necessary knowledge of political marketing to understand the intricacies of the sector and perform specialised tasks.
Program
1. Introduction - Conceptual definition
2. Historical references - from porpaganda to advertising
3. Principles of political marketing
4. Information as a determining factor of strategies
5. Political marketing tools
6. Electoral campaigns
7. Particularities of political marketing
Evaluation Methodology
Assessment includes a written assignment (40% of final mark) and a test (60% of final mark).
Bibliography
- DOMENACH, J. A Propaganda Política. Lisboa: Bertrand
- Espirito Santo, P. (1997). O Processo de Persuasão Política. Lisboa: ISCSP
- SANTOS, M. (2006). Marketing Político. Lisboa: CETOP
Teaching Method
Theoretical/practical sessions including applied exercises.
Software used in class
