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Ano Letivo: 2013/14

Comunicação Social

Communication Planning

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Publication in the Diário da República: Despacho n.º 11340/2012

5 ECTS; 1º Ano, 2º Semestre, 30,0 T + 15,0 PL + 2,50 OT , Cód. 9054409.

Lecturer

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable.

Objectives
Students should acquire basic skills in the interpretation of communication briefings and the develop planned responses through the use of resources and actions in communication plans while meeting the demands of project management.

Program
1. The plan
2. Project management perspective
3. Plan structuring

Evaluation Methodology
Assessment includes a written assignment (40% of final mark) and a written test (60% of final mark)

Bibliography
- Lindon, E. (2008). Mercator XXI – Teoria e Prática do Marketing. Lisboa: D. Quixote
- Nunes, et.al, J. (2011). O Plano de Marketing. Lisboa: Ensaio
- VILLAFAÑE, J. (1993). Imagem Positiva – Gestão Estratégica da imagem das empre. Lsiboa: Sílabo

Teaching Method
Theoretical/practical sessions including applied exercises.

Software used in class

 

 

 


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