Publication in the Diário da República: Despacho n.º 11340/2012
5 ECTS; 2º Ano, 2º Semestre, 15,0 PL + 30,0 TP + 2,50 OT , Cód. 9054407.
Lecturer
- Hália Filipa da Costa Santos (2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
The students will familiarise themselves with editorial offices of public institutions in particular the activity of editorial officers in Ministries, State Secretaries and Town Halls.
Program
The concept of communication strategy. The media and the journalists. Particularities of each medium. Relation with the journalists. Political communication. Parallel issues. Press
advising procedures. Document production. Procedures and methods.
Evaluation Methodology
Mid-term exam (80%) and assignments (20%). Minimum pass mark: 10 grade points (average of the mid-term exam and the assignments. Final exam (100%).
Bibliography
- Gonçalves, V. (2005). Nos bastidores do jogo político. Coimbra: Minverva
- Granado, A. e Malheiros, J. (2001). Como falar com jornaistas sem ficar à beira de um ataque de nervos. Lisboa: Gradiva
- Mafei, M. (2007). Assessoria de Imprensa - Como se relacionar com a Mídia. São Paulo: Contexto
- Martinez Solana, Y. (2004). La Comunicación Institucional. Madrid: Frágua
Teaching Method
Lectures with Powerpoint resources and document analysis.
Software used in class
