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Ano Letivo: 2013/14

Gestão Comercial

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Publication in the Diário da República: Despacho n.º 15705/2012 de 10 de dezembro

5 ECTS; 1º Ano, Anual, 60,0 TP , Cód. 72174.

Lecturer
- Vasco Renato Marques Gestosa da Silva (2)

(1) Docente Responsável
(2) Docente que lecciona

Prerequisites
Not applicable

Objectives
The student should be able to grasp concepts related to e-commerce and develop skills to use tools for creating websites and tools for creating animations and banner ads to put on the sites.

Program
1. Models and concepts of e-commerce - B2B, C2C, B2C, B2G, among others;
2. Creating web pages with Google Sites:
a. Presentation of the main window;
b. Page templates;
c. Structuring pages;
d. Application integration: maps, videos, images, etc;
e. other features
3. Creating animations and banners with Adobe Flash:
a. Presentation of the main window;
b. Manipulation of the window properties;
c. Timeline;
d. Tools Panel;
e. layers
f. Vector image - characteristics;
g. Symbol creation: graphics, buttons and movie clip;
h. Effects: mask, processing, 3D, among others;
i. other features

Evaluation Methodology
1) Frequency (60%). 2)Practical Project(40%).

Bibliography
- Oliveira, H. (2011). Flash CS5,5 & CS5 - Depressa & Bem. (Vol. 1). Lisboa: FCA
- Schaeffer , M. (2011). Adobe Flash CS4 Professional Como Fazer 100 Técnicas Essenciais. (Vol. 1). Brasil: Alta Books

Teaching Method
Practical and laboratory classes where they propose to solve practical cases.

Software used in class
Google Sites
Adobe Flash

 

 

 


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