TeSP - Marketing Digital

Learning outcomes


Develop an e-commerce strategy and monitor its results.
Analyse and discuss the results of commercial actions, proposing new actions and corrective measures.
To support the customer in terms of merchandising and informing him/her about new products and/or services and promotions.
To apply the commercial legislation in force applicable to the context of the company.
To analyse customer behaviour, diagnose their needs, proposing the development of digital products - either as a substitute or as a complement, taking into account their characteristics, sales conditions and after-sales services.
Ensure the receipt and handling of complaints, as well as other situations after the online sale, acting to solidify the partnership relationship with the customer, according to the strategic importance of after-sales service.
Study the products and or services of the company, characterize the type of customers and collect information about the competition and the market in general, in order to respond adequately to the needs, satisfaction and loyalty of customers, using various sources of information.
Produce written contents for dissemination
Ensure the permanent updating of contents
Produce reports analysing the competition's communication