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Publication in the Diário da República: Despacho n.º 12802/2021 de 29/12/2021

2 ECTS; 2º Ano, 1º Semestre, 30,0 S

Lecturer
- Bruno Manuel de Almeida Santos

Prerequisites

Objectives
The aim of the course is to encourage the entrepreneurial spirit of the students, providing them with a generic view on the phenomenon of entrepreneurship and its determinants, providing them with the main concepts, models and tools for creating and managing new businesses (start-ups).

Program
I - INTRODUCTION TO ENTREPRENEURSHIP
II - THE ENTREPRENEUR
III - THE PROCESS OF INNOVATION AND IDENTIFICATION OF OPPORTUNITIES.
IV - THE BUSINESS PLAN.
V - STRATEGY ANALYSIS AND FORMULATION
VI - THE MARKETING PLAN OF THE NEW BUSINESS
VII - HUMAN RESOURCES MANAGEMENT
VIII - LEGAL FORMS
IX - FINANCING
X - ECONOMIC AND FINANCIAL ANALYSIS
XI - INVESTMENT PROJECT ANALYSIS

Evaluation Methodology
Team Work: Business Plan

Bibliography
- Pigneur, Y. e Osterwalder, A. (2011). Criar Modelos de Negócios. Alfragide: D. Quixote
- Santos, J. e Serra, F. e Ferreira, M. (2010). Ser Empreendedor; Pensar, Criar e Moldar a Nova Empresa. Lisboa: Sílabo

Teaching Method
Theoretical-practical classes in which theory is presented and discussed with the support of case studies. Students are supposed to develop their own Business Plans in class.

Software used in class

 

 

 


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