Publication in the Diário da República: Despacho n.º 11262/2016 - 19/09/2016
8 ECTS; 1º Ano, Anual, 20,0 T + 12,0 PL + 20,0 TP + 4,0 S + 32,0 OT + 10,0 O , Cód. 39321.
Lecturer
- Sílvio Manuel Valente da Silva (1)(2)
(1) Docente Responsável
(2) Docente que lecciona
Prerequisites
Not applicable.
Objectives
Explain and use instruments of: 1. Entrepreneurship, strategic management and planning. 2. Investment and financing projects; (Labor and Economic Growth No. 8, according to the 2030 Agenda for Sustainable Development, adopted by the United Nations General Assembly in September 2015). 3. Short-term financial management. 4. Management information and control. 5. Marketing, e-commerce. 6. Commercial management. 7. Innovation. 8. Internationalization; (Innovation and Infrastructure No. 9, according to the 2030 Agenda for Sustainable Development, adopted by the United Nations General Assembly in September 2015).
Program
a) Entrepreneurship, Strategic Management and Planning
b) Financial and Management Accounting
c) Financial Analysis and Financial Calculus
d) Investment and Financing Projects
e) Short Term Financial Management
f) Control Systems and Decision Support
g) Relationship Marketing
h) Techniques of capture and loyalty (CRM)
i) Digital Marketing
j) Global Marketing and Management of Commercial Sales Network
k) Digital Business and Innovation Process
l) International Business.
Evaluation Methodology
Continuous assessment: 5 practical assignments (75%) and a test (25%). Students who do not reach a minimum mark of 10 (arithmetic mean) will be eligible to sit the exam.
Conventional exam: Exam (100%).
Bibliography
- Carvalho das Neves, J. e Jordan, H. e Azevedo Rodrigues, J. (2021). O Controlo de Gestão Ao Serviço da Estratégia e dos Gestores. (Vol. 11). Portugal: Áreas Editora
- Ghoshal, S. e Quinn, J. e Lampel, J. e Mintzberg, H. (2003). The Strategy Process: Concepts, Contexts, Cases. London, UK: Pearson Education
- Horngren, C. e Datar, S. e Rajan, M. (2012). Cost Accounting - A Managerial Emphasis. Boston, EUA: Prentice Hall
- Kaplan, R. e Norton, D. (1996). The Balanced Scorecard: translating strategy into action. Boston, EUA: Harvard Business School Press
- Russo, J. (2015). Balanced Scorecard para PME e Pequenas e Médias Instituições. (Vol. 6). Portugal: Lidel
Teaching Method
The course is organized in theoretical and practical sessions supported by powerpoint presentations and practical problems.
Software used in class
CRM
