Communication Ergonomics

Design and Graphic Arts
4 ECTS; 2º Ano, 1º Semestre, 45,0 TP + 3,0 OT

Lecturer
- Luis Filipe Cunha Moreira

Prerequisites
Not applicable.

Objectives
1. In-depth understand of typography in order to be able to use it properly in each graphic product having in mind communicative accuracy; 2. understand and apply ergonomic rules for legibility and readibility; 3. critically analyse graphic design according to communication principles.

Program
1. Typography: historical evolution of type, type classification and samples of type in use;
2. Typographic rules for legibility and readability: 2.1. Display and text type; 2.2. Legibility and readability; 2.3. X-height; 2.4. The cases; 2.5. With and without serifs; 2.6. Weight and contrast; 2.7. Letter shapes; 2.8. Leading; 2.9. Spacing type; 2.10. Text alignment;
3. Colour theory applied to graphic design;
4. Signage and pictograms;
5. Diagrammatic representation;
6. Graphic design cases analysis.

Evaluation Methodology
Assessment of students' projects of critical analysis (30%).
Written examination covering all subject matters in the module(70%).
Examination in approved periods: written test.

Bibliography
- Andrew, H. e Baines, P. (2002). Type & Typography. Londres: Laurence King Publishing
- Spiekermann, E. e Ginger, E. (2013). Stop Stealing Sheep & find out how type works. Berkeley, EUA: Adobe press
- Lupton, E. (2010). Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs). EUA: Princeton Architectural Press
- Rayan, A. (2006). Pictograms, Icons & Signs: A Guide to Information Graphics. Londres: Thames & Hudson Ltd

Method of interaction
1. Lectures supported by datashow on subjects written and prepared by the lecturer;
2. Tutorials comprising analysis of communication texts according to communication ergonomics parameters.

Software used in class
N. A.