Entrepreneurship and Corporate Strategy
Mestrado em Conservação e Restauro
4 ECTS; 1º Ano, 2º Semestre, 15,0 T + 30,0 TP + 2,0 OT
Fundamentals of strategic management process;
Understand the relevance of entrepreneurship as a value creation process;
Learn how to prepare a business plan;
Learn project execution and planning techniques.
I - CORPORATE STRATEGY
2 ANALYSIS, FORMULATION AND IMPLEMENTATION
II - ENTREPRENEURSHIP
1 INTRODUCTION TO ENTREPRENEURSHIP
2 THE ENTREPRENEUR
3 THE INNOVATION PROCESS AND OPPORTUNITY IDENTIFICATION
4 BUSINESS PLAN
5 MARKETING PLAN
Practical assignment carried out in group: Presentation of a business plan.
Each group (all its members) will make a presentation of a business plan that will last about 20 minutes on the 5th of June class (first attempt) and will draw up a report
- Silva, E. e Monteiro, F. (2013). Empreendedorismo e plano de negócios. sl: Vida económica
- Ferreira, M. e Santos, J. e Serra, F. (2010). Ser Empreendedor; Pensar, Criar e Moldar a Nova Empresa. sl: Sílabo
- Mintzberg, H. e Quinn, J. e Ghoshal, S. e Lampel, J. (2014). The Strategy Process; Concepts, Contexts, Cases. sl: Pearson Education
- Osterwalder, A. e Pigneur, Y. (2011). Criar Modelos de Negócios. sl: D. Quixote
Method of interaction
Teaching methods include presentation of theoretical concepts using data show and other media. Theoretical-practical classes focus on case study analysis and proposal of assignments that will allow the students to apply the concepts learned.
Software used in class